Episode 04: Customer Centricity - Digital Transformation Action Field 1

Описание: Identifying customers’ needs and expectations, working alongside them and measuring customer satisfaction is your starting point for digital strategy development.
Important tools for consideration in this context are:
To collaborate and co-create together with your customers
Using personas for better insights into your customer segments (see illustration)
To analyse and improve the customer journeys
Utilise design thinking for product and service innovation, and greater effectiveness
To run customer surveys (for instance, Net Promoter (NPS) surveys) to constantly track market success and reactions
From the DigitalProf Marc K Peter, author of "The Digital Transformation Canvas"
@TheDigital­­Transformation­­Canvas
Visit https://the-digital-transformation-ca... for further information about the book, videos, app, digital strategy templates and tools.