Featured | Marketing in the Age of Smart Everything – A Conversation with Sir Martin Sorrell

Описание: AI isn’t just transforming media — it’s redefining the entire marketing and advertising ecosystem. From accelerating creativity and hyper-personalizing content to reshaping organisations and unlocking new business models, its impact is profound and far-reaching.

In this session, Sir Martin Sorrell sits down with James Chessell, Editor in Chief of The Australian Financial Review, to share bold perspectives on how AI is rewriting the rules of brand building, marketing, and customer engagement. Expect sharp insights into what marketers must know NOW to harness AI’s potential: move faster, think smarter, create hyper-personal and use technology to amplify - not replace - human creativity.

https://sxswsydney.com/

South by Southwest (SXSW) Sydney is an annual meeting place for Asia-Pacific’s pre-eminent creative industries to connect and explore. The event is a week-long program stacked with more than 1,000 ground-breaking events and networking sessions across pillars of Tech and Innovation, Games, Music, Screen and Culture. Informed by a multicultural landscape and an enduring preservation of past and present Indigenous cultural heritage, Sydney offers a rich arts and culture scene with beautiful galleries, acclaimed theatres and burgeoning performance spaces.

We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the land we now call Sydney, where #SXSWSydney will take place. We pay our respects to Elders past, present and emerging for their continuing connection with cultural, spiritual and educational practices, and extent this respect to all Aboriginal and Torres Strait Islander peoples. Always was, always will be.

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