How to do market research for a new product or business (step 1: desk research)

Описание: Our goal with this market research for a new business or a new product that I’m going to go over in this video is to get a first understanding of what it would take for a new product or service to succeed. And by success, as always, I mean being able to sell it at a profitable price (and in enough volume).

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⏰ Timestamps:

0:00 Intro
0:23 Market research objectives
3:10 Step 1: list alternatives
5:04 Step 2: collect information on alternatives
7:55 Step 3: collect prices
9:38 Step 4: collect marketing messages
12:00 What you may get wrong

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