Why consumer insights matter so much in startups and social policy / Jon Cohen / The Marketing Forum
Автор: The Marketing Forum
Загружено: 2022-01-05
Просмотров: 8
Описание:
Jon Cohen is managing partner at consumer insights company, Kindling and has spent 25 years helping businesses, government and charities better understand their audiences to help them to make good decisions. He's also the author of the book, Asking for Trouble, Understanding what people think when you can't trust what they say.
In this episode, we talk about how SMEs can approach customer insights when they don't have big budgets, how the world of asking is so different to the real world and some top tips on improving question-asking.
The Marketing Forum
The network for creatives to learn, connect and collaborate. https://www.themarketingforum.uk
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