The Golden Triangle of Identity: How to Restore Addressability in the Cookieless Future

Описание: In this exclusive discussion with The Drum, hear how Intent IQ, Involved Media, and TransUnion collaborated to solve the industry's biggest challenge: reaching customers in a cookieless world.

While many advertisers struggle with signal loss and fragmented device ecosystems, this new identity resolution approach helped a higher education client achieve massive business outcomes:

41% performance lift in conversions.
38% more leads from previously un-targetable environments.
Cost-Per-Lead (CPL) 44% below the advertiser's target.

🔑 Key Takeaways Discussed:

Why the "golden triangle" of scale, accuracy, and interoperability is essential for cookieless identity.

How audience amplification unlocks scale where traditional signals are missing.

The new rules of identity and what marketers should look for in an identity partner today.

Featuring:
Shukmei Wong, Senior Vice-President of Omnichannel Media at Involved Media
Fabrice Beer-Gabel, Senior Vice-President, Strategy & Partnerships at Intent IQ
Dave Oliveira, Senior Vice-President of Media Partnerships at TransUnion

Learn more about Intent IQ's Cookieless Solution: https://www.intentiq.com/

#Cookieless #IdentityResolution #IntentIQ #ProgrammaticAdvertising #DigitalMarketing #AudienceAmplification #AdTech #TransUnion #InvolvedMedia