#14 AI in Performance Marketing - Edouard Daou & Timothee Desormeaux - Acquisit

Описание: How AI is transforming performance marketing in the Middle East – with Edouard Daou & Timothée Desormeaux (Acquisit)

How is AI revolutionizing performance marketing in one of the fastest-growing digital regions in the world?

In this episode of The AI Social Club, host Margot Bletterie sits down with Edouard Daou and Timothée Desormeaux, co-founders of Acquisit, to explore how brands across the Middle East are integrating AI and data-driven strategies to boost marketing efficiency, overcome data challenges, and reshape the future of creative and analytical teams.

They share the real-world transformations happening in agencies and brands — from automation and smart dashboards to AI-assisted analytics — and what leaders must do today to stay ahead.

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You’ll learn:

🔹 What makes performance marketing in the Middle East unique — and how data and education still limit AI adoption
🔹 How Acquisit uses AI to accelerate insights, automate analysis, and improve ROI for clients
🔹 Real use cases where AI delivers measurable marketing value
🔹 Why trust and change management are key to successful AI integration
🔹 How AI will transform marketing teams, roles, and client relationships
🔹 What “agent-to-agent” marketing means and why CMOs should prepare now

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CHAPTERS

00:00 Introduction
01:15 What is performance marketing and how AI enhances it
04:00 Data challenges and opportunities in the Middle East
07:30 Education, talent, and skills gaps in AI marketing
10:15 How clients in MENA are adopting AI tools
13:00 Practical AI use cases delivering real value
17:30 Automating analysis and empowering marketing teams
21:00 How AI changes agency-client collaboration
25:00 Beyond marketing: building an AI-ready organization
30:00 The impact of AI on marketing roles and future skills
36:00 Opportunities and challenges in AI adoption
43:00 The future of performance marketing with AI
50:00 Final advice for CMOs and marketing leaders

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CONNECT AND SUBSCRIBE

Learn more about Acquisit:
👉 https://www.acquisit.io/

Connect with the guests on LinkedIn:
🔹 Edouard Daou –   / edouard-daou  
🔹 Timothée Desormeaux –   / timoth%c3%a9e-desormeaux-4390862  

Subscribe to The AI Social Club for more conversations with AI & data leaders:
🌐 Website: https://www.thesocialclub.ai/
🎧 Spotify: https://open.spotify.com/show/7d3XmTg...
🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast...
💼 LinkedIn:
Margot Bletterie –   / margot-bletterie  
The AI Social Club –   / the-ai-social-club  

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