Heini Zachariassen: The Data Component Others Can't Copy

Описание: Heini Zachariassen reveals the strategic thinking behind Vivino's most defensible competitive advantage: a data moat built over years that competitors couldn't replicate.

In this clip from ICONS, the Vivino founder explains how to create lasting competitive advantages: "This is how you create real moat. If you have things that you built for a long time that are hard for others to build, it's incredibly valuable."

His framework for any founder building products: "Is there some kind of data component you can build that not everybody else has? That can be extremely valuable."

Key Insights:
• Why data moats are more defensible than feature moats
• How Vivino's 15 million wine database became impossible to replicate
• The patience required to build compound data advantages
• Why 100,000 daily ratings created insurmountable competitive barriers

About Heini Zachariassen:
Founder of Vivino (70M users, world's largest wine database). Built a data moat through community-generated ratings that scaled to 100,000 per day—5x more than all traditional wine critics combined annually.

Watch the full episode to learn how Heini leveraged patience, community scale, and data strategy to beat 600 competing apps and reach a billion-dollar valuation.

#Vivino #DataStrategy #CompetitiveMoat #StartupStrategy #ProductStrategy #CommunityBuilding #ConsumerMarketing #ICONS #DataDrivenGrowth