What is Customer Acquisition Cost?

Описание: What Is Customer Acquisition Cost (CAC)? 💰

If you run a business — whether it’s ecommerce, a startup, or a service brand — there’s one number you absolutely need to understand: Customer Acquisition Cost, or CAC.

Why? Because CAC determines how efficiently you turn attention into paying customers — and whether your brand will scale profitably or run out of cash trying.

In this video, I break down exactly what CAC means, how to calculate it, and why it’s one of the most important metrics in marketing, ecommerce, and business growth.

Here’s what you’ll learn 👇
📊 What CAC actually measures: how much you spend to acquire a single customer.
💡 How to calculate it step-by-step: including what to include (ads, team, tools) and what to leave out.
⚙️ How CAC connects to growth: why lowering your CAC accelerates scale and improves payback periods.
📈 How to improve profitability: small tweaks in creative, retention, and channel mix that make huge differences in CAC over time.

Most founders look at revenue and assume that’s the game — but revenue alone doesn’t tell the story.
If your CAC is too high, you’re simply buying growth at a loss.
The most successful brands understand their unit economics:

They know what they spend to acquire a customer.

They know what that customer is worth over time (LTV).

And they know the ratio that keeps their business healthy — usually aiming for at least a 3:1 LTV:CAC.

By the end of this video, you’ll know exactly how to measure, interpret, and improve your CAC — so you can scale with confidence instead of guesswork.

Whether you’re running ads on Meta, Google, TikTok, or Amazon, or trying to understand your performance dashboard inside Shopify or Triple Whale, this breakdown will give you the foundation every operator needs.

This isn’t theory — this is how real brands scale profitably.


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