How Rick Case revived Hyundai’s market through smart marketing and strategy.

Описание: Rita Case | Gamechangers

Coming to you from Florida International University's College of Communications, Architecture + Arts in Miami, welcome to Gamechangers!

In this conversation, Rita Case shares the inspiring journey of Rick Case and their impact on the automotive industry. From humble beginnings to becoming pioneers in marketing and brand expansion, they have introduced numerous car brands to the U.S. market. The discussion highlights their innovative strategies, risk-taking mentality, and the creation of the groundbreaking 10-year warranty that transformed Hyundai's reputation in America. In this conversation, Rita Case shares her journey in the automotive industry, highlighting innovative strategies that revived her dealership's sales, her commitment to community service through various philanthropic efforts, and her personal experiences as a trailblazer in a male-dominated field. She emphasizes the importance of education and mentorship in transforming lives and discusses her daily routine as a successful business leader.

Takeaways

Rita Case emphasizes the importance of community support in business.
Rick Case's entrepreneurial journey began with selling cars in high school.
Innovative marketing strategies were key to their success. They introduced several car brands to the U.S. market, including Acura and Hyundai.

Risk-taking is essential for growth and innovation in business. The 10-year warranty was a gamechanger for Hyundai's market presence. Rita and Rick Case's partnership was built on mutual ambition and vision. They believed in the products they sold and the value they provided to customers.

ABOUT SERGIO TIGERA and GAMECHANGERS CONSULTING:
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Gamechangers is filmed at Florida International University's College of Communications, Architecture + Arts (#CARTA) in Miami, FL. The show was edited by GANI FILMS. Reach out to me and let's connect if you would like to discuss how to take yourself and your team’s performance to the next level!