Ep 3: The Price Talks w/ Ed Arnold: Value-Based Pricing and Positioning
Автор: SYMSON
Загружено: 2026-02-08
Просмотров: 17
Описание:
Discover how value-based pricing can revolutionise your sales and profitability. Join Ed Arnold, a respected value coach and a co-founder of LeveragePoint, as he shares insights into aligning pricing with customer value, avoiding strategic pitfalls, and leveraging AI in pricing models. Learn practical frameworks to quantify and communicate value, empowering your sales team to win more deals. Perfect for executives and sales leaders looking to gain a competitive edge in a rapidly changing market. Start your journey to smarter pricing today!
00:00 Introduction to Pricing Expertise
03:55 The Journey to Value-Based Pricing
05:57 Learning from Mistakes in Pricing Projects
11:01 Understanding Value in Pricing
14:00 Common Mistakes in Pricing Strategies
17:00 Value Selling in Manufacturing and SaaS
19:39 Scaling Value Selling Across Organizations
23:58 Steps to Implement Value Pricing
29:11 Defining Value in Pricing
32:13 Current Challenges in Pricing
36:16 The Impact of AI on Pricing Strategies
Useful Links:
Follow Ed on LinkedIn: / edarnold1
Subscribe to The Valorizer: https://edarnold1.substack.com/
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