What is eCPM?

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eCPM (effective cost per mille) is a term that’s thrown around quite often in the mobile advertising world. But it can be quite confusing, especially for new developers looking to monetize their app through in-app advertising.

So, what is eCPM and why does it matter for app developers? Let’s take a look in this 30 second explainer video.

You’ll learn:

The definition of eCPM: the ad revenue generated for every 1000 ad impressions that you serve in your app. In other words, the amount of money your app earns per 1,000 ad impressions.

How to calculate eCPM: divide your total advertising earnings by the total number of impressions your app served. Then multiply by 1,000. The final figure is your eCPM.

Why eCPM is important for app developers: eCPM helps app publishers evaluate and optimize their monetization strategy by letting them compare ad revenue generated across multiple variables, such as ad network, region, operating system, location, etc.

Now that you know what eCPM is, learn about all the different ways you can increase it. There are several things you can do to maximize your eCPM, from using an ad mediation platform to experimenting with different ad formats. This way, you’re generating the highest possible ad revenue from your app. Here’s a great resource to get started: https://www.is.com/glossary/ecpm/

Don’t hesitate to contact us at ironSource to learn more about how we can help you generate more money from your app.