Difference between indexing and ranking on Amazon_ 2024

Описание: What it is: Indexing refers to whether your product appears in Amazon’s search results.
How it works: When your product listing is indexed, Amazon recognizes it and includes it in its database.
Importance: Indexed products are visible to potential customers.
Example: If you sell soap bars and your product is indexed, it will show up in relevant searches for soap bars.
Ranking:
What it is: Ranking determines where your product appears in search results.
How it works: Amazon’s A9 algorithm evaluates factors like purchase behavior and sales velocity to rank products.
Importance: Higher rankings mean better visibility.
Example: If your soap bar ranks high, it will appear among the top results when someone searches for soap bars