$50K to $500K? The New Reality of Pro Trail Running Sponsorships

Описание: Trail running is growing fast — but is the money for athlete deals keeping up?

In this episode of the Singletrack Podcast, athlete agent Kelly Newlon joins Finn Melanson to unpack the latest economics behind athlete-brand partnerships in 2025. From $10K rookie contracts to six-figure base deals, Kelly breaks down who’s getting paid, why it’s finally improving for pros, and which brands and races hold the most weight in negotiations.

We cover:

How athlete compensation has shifted in the last two years
What brands actually value — and why some athletes still get left out
The rise of non-endemic deals (cars, banks, healthcare)

If you’ve always been curious about what “contract season” really looks like in trail running, this is a great look inside.


Partners:

Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)

Gorewear - use code SINGLETRACKPOD30 at checkout on their website (bit.ly/3JVNIbL) to get 30% off your purchase.

Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase.

Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)

deltaG Ketones - use code Singletrack20 at checkout on their website to get 20% off your next order (https://partners.deltagketones.com/SI...)

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