Product and AI - 10/2025 - Jobs-to-Be-Done Meets AI: Building Products That Solve Real Problems

Описание: Session Title:
Jobs-to-Be-Done Meets AI: Building Products That Solve Real Problems

Abstract:
In a world racing to embed AI into every product, it's easy to lose sight of the customer. Jobs-to-Be-Done (JTBD) brings us back to the core: What job is the customer trying to accomplish and what outcomes is the user trying to improve? This session explores how JTBD gives product leaders a powerful lens to define real customer value—and why it's essential when applying AI responsibly and effectively.

Speaker: Tom Evans, Principal, The Lucrum Group
Tom Evans is a seasoned product leader and global go-to-market strategist with 20+ years of experience driving product success across Fortune 1000s, high-growth startups, and international markets. He has a proven ability to align product strategy with business outcomes, scale high-performing product organizations, and guide companies through transformation of product and go-to-market best practices.

  / btprodstrats  

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