The Fall of Buy Now, Pay Later
Автор: James Alexander
Загружено: 2023-03-01
Просмотров: 19359
Описание:
Buy Now Pay Later is crumbling. A payment model that was once the darling of the fintech industry is almost all but over. Companies like Klarna, Afterpay, Openpay, Affirm and Zip have lost billions.
While on the surface it looked successful, underneath lay serious problems with the business model. In this video we explore what went wrong.
Buy Now Pay Later (BNPL) is a type of debt that allows consumers to split the cost of an item into 4 interest free payments. While it sounds good, it leads to higher average order values, higher conversions and more frequent shoppers. Good if you're the retailer, bad if you're the shopper.
James Alexander.
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