Blue Ocean Strategy: How to Create Uncontested… by W. Chan Kim · Audiobook preview

Описание: PURCHASE ON GOOGLE PLAY BOOKS ►► https://g.co/booksYT/AQAAAIDJIBKgyM

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Authored by W. Chan Kim, Renée Mauborgne
Narrated by Grover Gardner

0:00 Intro
0:03 Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
0:51 Preface to the Original Edition
5:23 Part One: Blue Ocean Strategy
43:28 Outro

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BOOK DESCRIPTION

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:


Reconstruct market boundaries
Focus on the big picture
Reach beyond existing demand
Get the strategic sequence right
Overcome organizational hurdles
Build execution into strategy

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AUDIOBOOK DETAILS

Purchase on Google Play Books ►► https://g.co/booksYT/AQAAAIDJIBKgyM
Language: English
Publisher: Ascent Audio
Published on: November 1, 2007
ISBN: 9781596591790
Duration: 6 hr, 29 min
Genres: Business & Economics / Marketing / General