Fanta Logo/Commercial History

Описание: Credit CocaColaCo

Fanta was first introduced in Nazi Germany in 1940. The soda was created due to a lack of ingredients to make Coca-Cola. In 1994, the triple orange dot and green leaf was changed into orange and green leaves. In 1997, Fanta modified its logo and the font was changed. In 2000, the white background on the cans and bottles was changed to the colour background that matches each flavour. This logo is still used for the Mexican version in the US. This logo was introduced in 2016 in parts of Europe. In 2017, the logo was rolled to other parts of the world. In 2023, Fanta revealed a brand new unified global identity, first revealed in February when the Orange flavor changed its formula.[1] This expands from the 2016 logo to reflect its variety of flavors.
“It was important that the new brand identity was an accurate reflection of the Fanta brand. That meant making sure we were bringing every flavor to life. Take our old logo for example, it was confusing to have an orange in it when we have a range of flavors that go beyond orange. We didn't want the other flavors to be compromised even though we know that orange is the most iconic flavor.”