Publishing Wide Playbook with Erin Wright

Описание: In this conversation, Aaron shares his journey from being a library director to becoming a successful indie author and co-founder of Wide for the Win. He discusses the advantages of going wide with eBooks versus being exclusive to Kindle Unlimited, emphasizing the freedom and opportunities that come with non-exclusivity. The conversation also covers marketing strategies for wide authors, including the use of permafree books and the differences between standalone and serial series. In this conversation, the speakers delve into various strategies for authors to enhance their book sales and visibility. They discuss the importance of having books in a series, the evolving effectiveness of pricing strategies, and the impact of reader magnets. Additionally, they explore the nuances of optimizing Google Play listings to improve discoverability and sales. The discussion is rich with insights and practical advice for authors looking to navigate the competitive landscape of book marketing.

Chapters
00:00 The Journey Begins: From Libraries to Publishing
06:02 Going Wide: The Advantages of Non-Exclusivity
12:05 The Freedom of Being Wide: Opportunities and Strategies
24:04 Marketing Strategies for Wide Authors
29:47 Understanding Series: Standalones vs. Serial Series
35:43 The Power of Series in Book Sales
38:20 The Evolving Landscape of Pricing Strategies
40:05 Understanding Free vs. Paid Promotions
46:02 Retiring Reader Magnets and Their Impact
55:13 Optimizing Google Play Listings for Success