Analyze Campaign Performance with Reporting in Marketo Engage | Adobe for Business

Описание: Lean into powerful analytics to measure effectiveness, ROI, and business impact with Campaign Reporting in Marketo Engage. See how to identify which channels and programs truly drive results, through:

• Creating custom reports using multidimensional analysis with adjustable data attributes
• Toggling between single and multi-touch attribution models for comprehensive impact analysis
• Evaluating program and channel ROI through specialized analyzer capabilities
• Accessing visualized displays of integrated CRM and Marketo Engage data
• Saving and sharing Quick Charts of frequently used reports and dashboards

Chapters:
0:00-0:20 Introduction to Campaign Reporting in Marketo
0:21-0:44 Multidimensional analysis, attribution models, and channel success analysis
0:45-1:07 Program and channel ROI evaluation
1:08-1:29 Quick Charts and sharing campaign insights

Learn more about how Adobe Marketo Engage can meet your campaign performance analytics needs: https://business.adobe.com/products/m...

Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/

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