Strategy Meets System Design — King (1978) Explained

Описание: 📄 YouTube Description

In this video, I break down a foundational paper in Information Systems research:

William R. King (1978) — Strategic Planning for Management Information Systems.

Long before terms like business–IT alignment, digital strategy, or AI roadmaps became popular, King offered a clear blueprint for how information systems should be designed.

His core argument is simple but powerful:

Information systems should be designed from business strategy downward — not from technology upward.

In this video, I explain the paper in plain language, walking through:

Why many early MIS projects failed despite good technology

The difference between efficiency and effectiveness in system design

King’s two key ideas: the Organizational Strategy Set and the MIS Strategy Set

How business goals, constraints, and performance realities shape system architecture

Why system design decisions are strategic decisions, not technical preferences

How this logic directly applies to modern AI and digital system implementations

This video is part of a broader series revisiting foundational Information Systems papers to help PhD students, researchers, and practitioners understand:

where core IS ideas came from

why many technology initiatives still fail

and how to design systems that truly support organizational goals

📚 Paper discussed:
King, W. R. (1978). Strategic Planning for Management Information Systems. MIS Quarterly.

🔗 More foundational IS content at ISResearcher.com