Male Aesthetics: Strategies for Serving a Growing Demographic

Описание: As male aesthetics continues to gain momentum, practices that understand and adapt to the unique needs of male patients are unlocking a powerful growth opportunity. Men approach aesthetics with different motivations, concerns, and expectations and practices that tailor their services, messaging, and patient experience accordingly are better positioned to attract, convert, and retain this expanding demographic.

This expert-led webinar is designed for aesthetic practice owners, injectors, and medical leaders who want to confidently serve male patients while building a differentiated, inclusive, and profitable practice.

In this session, you’ll learn how to:
✅ Understand the male patient mindset, including key motivations, hesitations, and treatment preferences
✅ Tailor services, branding, and marketing strategies that resonate with men without overly feminine positioning
✅ Create a comfortable, welcoming patient experience through consultation style, environment, and communication
✅ Drive long-term growth by educating male patients on preventive aesthetics and promoting ongoing care

Experts:
Dr. Douglas Steinbrech
Dr. Humberto Palladino
Dr. Michael Brandt, MSc, EMBA, FRCSC
Dr. Chris Funderburk
Dr. James Lee

🎁 Exclusive Bonus:
The Business of Aesthetics is offering a FREE Marketing Strategy Analysis (valued at $900) to viewers of this session.
👉 Book your free marketing analysis here:
https://www.businessofaesthetics.org/...

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