Mastering Trade Shows & PR for Gift Retailers: Retail Makeover Mission Ep 4

Описание: 🎯 GET YOUR FREE TRANSFORMATION TOOLKIT: https://www.springfair.com/news/retai...
Covering everything our experts use: buying guides, trade show checklists, negotiation tips, PR templates, and more.

In Episode 4 of Retail Makeover Mission, we follow Michaela, owner of Taba Naba in Felixstowe, as she heads to Spring & Autumn Fair, the UK’s largest retail event, to elevate her buying strategy and discover new opportunities.

Guided by our expert mentors:

Claire – Product strategy & category planning
Samantha – Retail buying & supplier negotiation specialist
Sharon Goode – PR & communications expert

WHAT YOU'LL LEARN:
How to shop a trade show strategically (and avoid overwhelm)
How to balance bold hero products with everyday sellers
How to spot hidden opportunities within brands you already stock
The foundations of building a strong PR plan
How understanding your customer drives better buying decisions

SERIES PARTNERSHIP: SaveTheHighStreet.org

Hit SUBSCRIBE and tap the bell 🔔 to follow Michaela's full transformation journey and see more indie retailers get the expert support they need to thrive.

#RetailMakeover #RetailBuying #TradeShowTips #SmallBusiness #RetailTransformation #IndependentRetail #AutumnFair #SpringFair #RetailExperts #ShopLocal #BusinessMakeover #RetailTips