How to Add Value in Hotels: Renovations, Branding, and Operational Efficiencies with Danny Gould

Описание: In this episode of The Value Builder Podcast, Saul sits down with Danny Gould—CEO of Gould Capital—for a deep dive into hotel underwriting, value-add strategy, and how institutional capital looks at hospitality. From STAR reports to PIP renovations and brand-driven RevPAR boosts, Danny unpacks the levers that drive value in this unique asset class.



🎯 You’ll learn:




• How STAR reports shape hotel acquisition and comp analysis






• The 3 main value levers in hospitality: occupancy, rate, and brand






• Typical renovation costs and what $5K vs $50K per key really buys






• Cap rate ranges for flags from Marriott to boutique independents






• Why hotel investing blends real estate fundamentals with operational risk






If you’ve ever considered hotels as a value-add investment—or want to raise capital from institutional partners—this episode will open your eyes to the structure and strategy behind the scenes.



Reach out to Danny:

Email: [email protected] (mailto:[email protected])

LinkedIn: linkedin.com/in/dannygould (  / dannygould  )

Website: https://gouldcapitalinc.com/



Subscribe and follow The Value Builder Podcast for more CRE and business operator insights every Wednesday.