Hikaru Ikeuchi on growth of Lexus in India, future plans, more cars for India | evo India podcast

Описание: In this episode of the evo India Podcast, Editor Sirish Chandran sits down with Hikaru Ikeuchi, President of Lexus India, for an in-depth conversation about the brand’s journey, strategy and future in the Indian luxury car market. Ikeuchi-san shares his experience from joining Toyota Motor Corporation to leading Lexus India, his passion for the Lexus RX, and what it means to build the Lexus brand in a fast-growing and highly competitive market like India.

The discussion dives into the growth of Lexus in India, the current lineup including the Lexus RX, ES, NX and LX, the roadmap for future Lexus launches, and the possibility of local assembly to make the brand more accessible. They also touch upon the importance of the India–Japan FTA, the challenges of running a luxury brand, customer expectations, dealer expansion, and Lexus’ focus on hybrid technology, Takumi craftsmanship and Omotenashi hospitality.

If you want to understand where Lexus is headed in India — from market strategy to upcoming products — this podcast is your complete update. Watch the full episode to stay updated on everything Lexus India.

0:00 Introduction
0:52 Opportunities for Lexus in India
1:26 Doesn't Lexus need to assemble more cars in India
2.23 Why is Lexus slow to react?
3:35 Does the Toyota name actually help the Lexus brand?
4:52 How many dealerships/GEC does Lexus have in India?
5:04 Why does Lexus call it GEC and guests?
5:51 How does a Lexus experience differentiate from others?
6:55 Perception about service costs
7:45 Importance of growing the GEC in India
8:40 Is it a Lexus global policy to have a unique GEC setup?
10:35 Is the service network shared with Toyota?
11:36 Lexus NX and RX
12:33 Ikeuchi San's early life and personal history with Lexus RX
16:19 How is India different to other countries?
18:06 Incentivising hybrids in India
19:47 Lexus India's roadmap for electrification
22:05 Lexus at Japan Mobility Show
23:18 What is Lexus India's focus? Comfort and luxury or sporty?
24:17 Response to the Lexus LM
24:13 Opportunity in the Indian luxury car market
26:15 Is there still room for a sedan in India?
27:35 Lexus India's biggest strength?
28:29 Any weakness at Lexus India?
29:08 Views on E20
29:27 Spending time apart from work
30:03 India-Japan FTA benefits
31:57 Lexus India volumes
32:29 Ikeuchi San's daily driver in India
32:50 Experience of driving in India
33:09 Cities he's been to in India
33:41 Take on Indian food
34:10 Lexus India plans for the next 5 years

#evoIndia #Lexus #LexusES #LexusLX #LexusRX #podcast #LexusIndia

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