Trophy Design by rat[LAB] for WADe Awards

Описание: Scalable Design Systems by rat[LAB] - The design process behind a celebratory award for Women

”Drawing curvilinear and natural forms brings in greater risks and responsibilities to drive ‘Elegance’ into the output. As a design studio, we take this quite seriously through a precise use of Design Technologies that can aid in creating design systems that can be deployed at various scales – be it a large skyscraper or a hand-held trophy” says Sushant Verma, Design Head of rat[LAB] Studio, New Delhi, who co-created this vision along with his team of experts at the studio.

WADe Asia is a platform created for the recognition and documentation of exemplary works produced by women in the field of design – art and architecture. As a part of WADe Awards 2017, rat[LAB] was commissioned to design a celebratory trophy that can abstractly represent womanhood and celebration that the award signifies. This was through a two-stage open competition floated by the organizers wherein the studio participated with their conceptual idea, later developed into a fabricated product in a short span of time. The trophy itself is conceived to be a celebration of women‘s contribution to the vast field of design and art, and recognize the top women designers with the award. The trophy design by rat[LAB] Studio embodies the team’s interest in contributing to the uplifting platform for Women Architects, Artists and Design Entrepreneurs in Asia.
SCALABILITY
"Scalability is integral to nature and natural systems. As a design studio, we embrace this scalability and work towards 'Scalable Systems' and 'Design Technologies' that can be used to articulate objects of various scales. From a skyscraper or high-rise tower to small furniture or a trophy, similar systems can be deployed. We used potentials of Computational Design & Parametric Design to encapsulate the essence of celebration and womanhood in this Trophy design."
Scalability being the primary agenda of the studio, it is imperative that the trophy design should also incorporate scalability in its design process. Scalability refers to emulating the design process of one scale, say -architectural, to another scale, such as product design as the studio takes deep inspiration by the philosophy of UK based Industrial Designer and Architect Thomas Heatherwick who has often quoted “Products and Buildings are the same. Whether something is a Christmas card or a masterplan for a site that's eight miles long, we've found it's exactly the same process that you're going through," said Heatherwick in one of his famous interviews with Dezeen.
rat[LAB], as a studio, is frequently involved with design projects ranging across scale - from architecture, urban, interior design to art installations. Most of these projects are developed with the help of advanced computational design methods. Computational design allows designers to incorporate a rational and insightful approach to design. With little ingenuity, this process can be emulated at different scales with required modifications.