Now Easier Than Ever! Feelings not included.
Автор: SLANT
Загружено: 2026-02-04
Просмотров: 22
Описание:
Brands are getting really good at reducing friction. Everything is faster and more effortless. But what if it’s getting a little too good?
In this episode, Christopher Cecil and Shelby Argo discuss what happens when brands accidentally optimize the life out of the experience. From Starbucks feeling like a vending machine to hotels that feel more like self-service kiosks, they unpack the rise of “frictionless” brands and why a little friction might actually be a good thing.
Also featuring: Disney magic, bad medical forms, Apple Pay amnesia, and the idea that slowing people down just a bit might be the most human move a brand can make.
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