Traffic and Conversion

Описание: Traffic and Conversion

Traffic & Conversion are the two things businesses need to survive online, every year, thousands of the worlds smartest marketers get together to learn what’s hot, and what’s actually working RIGHT NOW in digital marketing.

What and why traffic?

According Wikipedia, Web traffic is the amount of data sent and received by visitors to a web site. … Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit.” Sending large numbers of potential customers to your website landing page lead to conversions and sales. If the landing page has a conversion rate of 10%, it’ll always convert at 10%. If you invest in conversion optimization and increase your conversion rate to 12% or even more, the cost incurred will be only once, but the benefits will continue forever.

Consider the following example.

Increasing web traffic

Visitor’s target: 1,000
Value of a conversion: $20
Conversion rate: 10%
In this scenario, you will get 100 conversions @ $20 = $2,000

Web traffic + optimization = conversion and sales

With enhancements in video ads, lead ads and segmented retargeting models, traffic channels such as Facebook and Google are making it easier and cheaper to connect with our targeted audiences. Web traffic enhancements allows for the business to leverage their brand to get more attention while simultaneously lowering acquisition costs. Marketers have generated tens or even hundreds of millions of unique visitors for years.

Conversion Optimization

Additional profit will be made if conversion optimization techniques are implemented consistently. Increasing conversion rate gradually can reduce cost per acquisition per customer while profits rise. Conversion optimization is about continuous improvement. You will of course want to keep investing in optimization to push from 10% to even higher. Optimization is an iterative process.

The conversion goal when a customer clicks your call to action link or button should result in a sale, a lead or an added follower. Your marketing funnel should acknowledge your new follower which is prime time to make the most of this opportunity as the follower is more inclined to listen because they made the decision to voluntarily purchase your product/service, and elected to give out their information.

A confirmation or thank you page is an opportunity to extend your conversion. It is a time to close the sale and tell your new customer what to do next. Simple tweaks are yielding higher sales, happier customers and ending the war between sales and marketing departments.

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