What Are The Ethics Of AI Predictive Analytics For Human Actions? - Marketing and Advertising Guru

Описание: What Are The Ethics Of AI Predictive Analytics For Human Actions? Have you ever wondered about the ethical considerations behind AI-driven predictive analytics in marketing? In this informative video, we'll explain everything you need to know about the responsible use of these powerful tools. We'll start by defining what predictive analytics and artificial intelligence are, and how they are used to analyze consumer data. We'll discuss how companies utilize these insights to personalize experiences, target advertising, and improve marketing strategies. You'll learn about the importance of transparency, privacy, and consent when collecting and using consumer data. We’ll also explore the challenges related to bias in data models and how unfair predictions can impact different groups. Additionally, we'll share practical ways businesses can ensure ethical practices, such as following data protection laws and establishing clear AI governance policies. Whether you're a marketing professional, a consumer, or simply curious about the future of advertising, understanding these ethical issues is essential. Join us for this insightful discussion, and subscribe to our channel for more valuable content on marketing, advertising, and data ethics.

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