Ep. 14 - The Best Email Funnel & Paid Ad Funnel Opportunities for Creators, With Brice Gump

Описание: Links & resources can be found on the show notes page: https://ftcreator.com/episode14

In this episode, Zach talks to Brice Gump from https://majorimpactmedia.com/

Brice is a digital marketing strategist who helps course creators sell more of their digital products online through funnel optimization, email marketing, and digital marketing.

His business has driven over $8.4 million in sales for his clients working with creators earning from 6-figures up to 8-figures.

On today’s episode, you’ll learn about the biggest low-hanging fruit to optimize your funnel including how to use low-ticket offers to augment your funnel.

Plus, you’ll find out how to use “self-liquidating offers” to boost the audience for your course.

More details and links on the show notes page: https://ftcreator.com/episode14

Get Brice's Newsletter!

You can find the newsletter Brice mentioned on the episode here: https://majorimpactmedia.com/newsletter/

Check out Brice’s YouTube Playlist Mentioned on the Episode

You can find the videos showing his funnel structure in this playlist he made for us: https://majorimpactmedia.com/creatorb...

Follow Brice:

Website — https://majorimpactmedia.com/
YouTube —    / @bricegump  
LinkedIn —   / bricegump  
Twitter / X —   / bricegump  
Instagram —   / bricegumpdigital  
Facebook —   / brice.gump  

Get special bonuses and more episodes at https://ftcreator.com 🙂

Great talking with you ‪@BriceGump‬ !

AI-Generated Summary:

0:00 - 15:00 — Introduction of the podcast with Zach and guest Brice Gump, focusing on digital marketing strategies, funnel optimization, and self-liquidating offers. The discussion also covers balancing paid and organic traffic strategies and the challenges of platform dependence in digital marketing.
15:00 - 30:00 — Conversation shifts to the evolution of digital advertising and the effectiveness of marketing strategies over time. Brice and Zach also discuss the importance of unique offers and the challenges in low-ticket offer funnels. Additionally, they touch on optimizing email sequences and the significance of nurturing customer relationships through strategic product launches and engaging content.
30:00 - 45:00 — Brice discusses the criteria for sales calls and expected close rates. The conversation then moves to email marketing strategies, the importance of adding value over discounting in promotions, and various pricing strategies for course launches.
45:00 - 1:00:00 — Focus on the investment in ads and time for setting up self-liquidating offer funnels, the process of creating the right offer, and the complexity involved in launching and optimizing these funnels.
1:00:00 - 1:05:50 — Brice shares their selective partnership model in business, emphasizing the sharing of real-time experiences and insights through their newsletter and YouTube channel. The discussion concludes with the significance of choosing the right business strategy and the extensive commitment required to successfully launch and optimize self-liquidating offer funnels.