Be BOLD Branding | A Year of Buying Black (Part 1)

Описание: What would happen if one family committed to exclusively supporting black-owned businesses for an entire year? Meet Maggie Anderson, CEO and co-founder of The Empowerment Experiment Foundation, who turned that bold question into reality in 2009. An Emory and University of Chicago graduate who studied constitutional law under Barack Obama, Maggie documented her family's groundbreaking journey in her book Our Black Year: One Family's Quest to Buy Black in America's Racially Divided Economy. Through her activism, speaking, and leadership, she challenges communities to recognize economic empowerment as a pathway to equity—revealing the obstacles, opportunities, and transformative power of intentional spending within underserved communities.

Episode Highlights:
03:01 Maggie Anderson’s Roots: Liberty City, Immigrant Parents, and a Call to Activism
03:47 Mentors & Milestones: John Lewis, Barack Obama, and Corporate Leadership
06:18 The Anniversary Dinner That Sparked the Empowerment Experiment
10:07 From One Month to One Year: Making the Experiment Public & Credible
14:37 Finding Essentials, Building a Directory, and Getting Resourceful
17:01 Community Pushback, Missing Infrastructure, and Businesses Closing
19:25 A Mother’s Blessing, Finishing the Year, and Closing Reflections

Show Links: https://authormaggieanderson.com/

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Tonya Eberhart is the founder and CEO of BrandFace, LLC, a personal branding company with clients throughout five countries and 47 U.S. states. Tonya is also an international bestselling author, speaker, and podcaster. As the Branding Agent to Business Stars, her mantra is, “People don’t do business with a logo. They do business with a person.” Tonya’s career began in the radio industry, where she observed business owners who were featured in their own advertising and positioned as local celebrities in their market. That’s when she realized the impact that personal branding has on a business, and began working with her clients to help them create that same level of success. Two decades and many successful brands later, she founded BrandFace, LLC, designed to help coaches, consultants & industry experts build profitable personal brands so they can “change how they’re seen and charge what they’re worth”.

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