Wild Spaces – Episode 1: Peatland Restoration on Kinder Scout
Автор: DIVE
Загружено: 2024-09-29
Просмотров: 820
Описание:
Wild Spaces is a pioneering new advertising initiative funding the UK National Parks nature restoration projects.
This first-of-its-kind cinema spot – created by DIVE, exclusively at Pearl & Dean cinemas and launching with B Corp mobile network giffgaff will be in cinemas from 27 September 2024.
Find out more – yourwildspaces.com
PROJECT 001 / EPISODE 001
Our first project will support the peatland restoration at Kinder Scout in the Peak District National Park. Kinder Scout is very close to the industrial centres of Manchester and Sheffield, and in the industrial revolution, smoke collected over the Peak District and came down as acid rain which killed the vegetation that covers the peatland.
The restoration process includes reintroducing this vegetation, which is mainly Sphagnum moss. This species of moss can hold a huge amount of water and is effective at reducing flooding in the towns downstream from Kinder Scout. The restored moorlands will then be able to start taking carbon in from the atmosphere, helping to fight climate change, as well as improving the habitat for a rich array of wildlife and mitigate against wildfires and floods.
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