Rachel Laukala with Cakepops by Rachel

Описание: Rachel Laukala lives in Ravensdale, WA and sells cake pops with her bakery, Cakepops by Rachel.






Rachel started her cake pop business back in 2011, and although it was steadily growing, she stopped it to focus more on work and family.






But when she had her third son, she realized she wanted to spend more time at home, and her business was reborn.






The rest is history. Within the next few years, she quit her teaching job, started hiring help, moved into a commercial kitchen, and now sells well over 1,000 cake pops per week!






She now has over 116,000 followers on Instagram and runs an online school for cake pop artists, called School of Cakepop.




What You’ll Learn





• How the cake pop industry has changed over time
• What to do if you don’t feel skilled enough to sell artistic baked goods
• A new and easier way to make cake pops that will make your business more profitable
• What to do if you face burnout in business
• How to set appropriate prices for your products
• When to invest in hiring help
• Whether it’s okay to use boxed cake mixes for a cottage food business
• Why launching too quickly into wholesale can cause problems
• How to grow an audience on social media the right way
• The advantages of partnering with local businesses to help with product pickup
• Why you should consider offering digital products to complement your physical goods  



Resources






Cakepops by Rachel website (https://cakepopsbyrachel.com) (Instagram (https://www.instagram.com/cakepopsbyr...) | Facebook (  / cakepopsbyrachel  ) )






School of Cakepop (https://www.schoolofcakepop.com/cakep...)






What’s Popping Con (https://whatspoppingcon.com) (save $25 on registration with code FORRAGER)






Amanda’s Digital Product Community (http://forrager.com/digital)






Episode 80 (https://forrager.com/podcast/get-pass...) with Chef Amanda Schonberg






Bakerella (https://amzn.to/3FAysyy) (cake pop books)






Washington Cottage Food Law (https://forrager.com/law/washington/)




Cake Pop Conference 2025 (http://whatspoppingcon.com)






Rachel Laukala is one of the top cake pop experts in the country, and this year, you have the chance to meet her in person! She will be the keynote speaker for a brand new conference this year for cake pop makers, called What’s Popping Con (http://whatspoppingcon.com) .






This conference will be the ultimate celebration of creativity, community, and cake pops!






Whether you’re a seasoned pro or just starting out, this conference is designed to inspire, educate, and connect cake pop enthusiasts from all over.






With playful sessions, expert-led workshops, exciting shopping opportunities, and plenty of chances to meet fellow decorators, What’s Popping Con is the perfect place to elevate your skills, spark new ideas, and have a blast doing it!






This conference will be held on May 4-6 in Kent, Ohio, and you can get $25 off registration by using the coupon code FORRAGER.






To learn more and register, go to whatspoppingcon.com (http://www.whatspoppingcon.com/)




Digital Product Community (http://forrager.com/digital)






Chef Amanda Schonberg’s course will help you make extra money by adding digital products to your business, just like Rachel has done.






More and more bakers are finding ways to earn additional revenue outside of the kitchen, so what’s stopping you?






Let this be the year that you start to earn extra income and have success the digital way.






To learn more about Amanda’s course, go to forrager.com/digital (http://forrager.com/digital)




Get full show notes and transcript here: https://forrager.com/podcast/135