Philippines Unveils Tourism & MICE Strategy at ASEAN Tourism Forum 2026 | Cebu

Описание: During a media briefing held by the National Tourism Organization (NTO) of the Philippines, Verna Buensuceso, Undersecretary of the Department of Tourism Philippines, and Marga Nograles, Chief Operating Officer of the Tourism Promotion Board Philippines, shared the latest developments in the country’s tourism sector. The session also highlighted key strategies and programs that will be implemented over the next few years to strengthen the Philippines’ position in the regional and global tourism market.

The media briefing was part of the ASEAN Tourism Forum (ATF) 2026, which took place in Cebu, Philippines, from 28 to 30 January 2026. ASEAN Tourism Forum is the largest annual tourism event in Southeast Asia, hosted on a rotating basis by ASEAN member states. The forum aims to promote ASEAN as a single, attractive tourism destination for global travelers, while fostering regional collaboration across the tourism and MICE industries.

ASEAN Tourism Forum 2026 featured a comprehensive series of activities, including pre-tour programs, Ministerial Meetings, Opening Ceremony, Hosted Luncheon, Travel Exchange (TRAVEX), Closing Ceremony, and post-tour experiences. These programs brought together government leaders, tourism boards, industry players, and media from across ASEAN and beyond.

#ASEANTourismForum #ATF2026 #PhilippinesTourism #ASEANTravel #ASEANMICE #TourismAsia #CebuPhilippines #SoutheastAsiaTourism
#TravelIndustry #BusinessEvents #TourismStrategy #AsiaPacificTourism #MICEAsia #ASEAN2026

Tags:
ASEAN Tourism Forum 2026, ATF 2026 Cebu, Philippines Tourism Strategy
Philippines Tourism 2026, ASEAN Tourism, ASEAN MICE, Tourism MICE ASEAN, Philippines MICE Industry, Cebu Tourism, Southeast Asia Tourism
ASEAN Travel Industry, Tourism Promotion Board Philippines, Department of Tourism Philippines, ASEAN Travel Exchange, TRAVEX ASEAN
Asia Pacific Tourism, Regional Tourism Strategy, Business Events ASEAN
Tourism Outlook ASEAN, Travel Industry Asia


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