US Army - Emma, The Calling

Описание: The Army has a $100M recruiting advertising budget. This is not a 'commercial' as it does not offer a product or commercial service. However, it touches upon a very actual situation: gay parents.

The video on the channel of "GoArmy" had an incredible 1:30 (!) ratio for like: dislike! The comments section was turned off for obvious reasons.

"Raised by two loving and inspiring mothers, Emma excelled in school. But as a college student, she realized the challenge she truly sought required a surprising new direction. See how our Soldiers’ lives could inspire your own at https://go.usa.gov/xHmxJ.

An estimated 4 million Americans turn age 18 each year. Of those, the Pentagon estimates about 30 percent can qualify for military service, giving the armed forces 1.2 million men and women to bring on board. But only 180,000 of those 1.2 million are willing and able. That leaves more than 1 million potential recruits on the table.