What is PPC?

Описание: Pay-Per-Click or PPC used to refer to the Google Ads (then AdWords) platform, as it was the first to break from the CPV or CPM (Cost Per View or Cost Per 1000) models.

PPC now refers to any form of advertising where the advertiser pays every time a consumer clicks on their ad, although banner PPC is still often called Display even though it may use either model.

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