McDonald’s and Leo UK Unite Filet-O-Fish Fans Nationwide on Social Media
Автор: The AdStasher
Загружено: 2025-07-01
Просмотров: 139
Описание:
McDonald’s are playfully reviving an old Facebook group from 2012 dedicated to the Filet-O-Fish, to celebrate the product’s often overlooked fandom.
In partnership with Leo UK, McDonald’s are throwing the full weight of the brand behind The Filet-O-Fish Facebook Society of 2012, advertising it in the real world with CRM, OOH, national press, stunts and paid social. All in order to rally a passionate army of Filet-O-Fish fans to one place, giving this previously overlooked fandom somewhere to connect and share their love for their favourite fish-in-a-bun.
The campaign was a cross-agency and client collaboration: Leo UK led creative, digital and social, Ready10 handled PR, OMD UK managed all media buying and planning, Linney managed all BTL/POP communications and CRM was handled by TMW.
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