Your LinkedIn Profile Headline, Profile Photo, and Cover Image for Academics

Описание: This video includes tips for your LinkedIn profile
-Headline
-Profile Photo
-Cover image / background image

Your LinkedIn headline should be clear and specific. You have 120 characters to describe yourself to people coming across your profile.

Who might see your profile on LinkedIn?
-colleagues
-administrators
-people in your field
-friends and family
-editors
-publishers
-research funders
-policy makers

The more specific you are in your headline, the clearer it will be to people if you're a person they want to connect with.

Shouldn't I use a professional headshot?
If you have one you can, but professional headshots are not required and are generally more appropriate for
-ID cards
-websites where photos need to look uniform

Want to book a professional photo shoot? Ditch the solid-color backdrop in favor of a more natural setting (i.e. on campus, in your office, in nature).

Want photos you can use for your website and media appearances? Working with a professional photographer is a great idea. You want to book a branding photo shoot so you get more natural looking photos    • Photography, Hair, and Makeup: Visual Bran...  

Is a selfie okay on LinkedIn?
Yes! A selfie is totally fine on LinkedIn. To prove this, I use selfies for my profile photo (and most of the photos on my website).
Here are some tips for taking selfies
-Your smartphone camera is a great option
-Use the timer setting
-Try 2-3 different backgrounds
-Natural light is great
-No good lighting? Get a ring light
-Prop up your phone and use timer to take a shot from further away
-A selfie stick can help
-Don't edit or retouch your photo unless it's necessary

Should I use a different photo than other places (i.e. social media)?
No, use the same photo for your social media and public appearances. Some people think having a 'professional photo' on LinkedIn means having a separate photo where you're in a suit or blazer and looking business-y. But the same people who are connecting with you on LinkedIn are on other social media platforms too. You want them to remember you, to associate your name and face if they come across your
-Social media profile
-Personal website
-Upcoming speaking engagement
-Announcement for your new book

LinkedIn Profile for Academics and Researchers, by section
Headline, Profile Photo, Cover Photo    • Your LinkedIn Profile Headline, Profile Ph...  
About    • Your LinkedIn Profile About Section for Ac...  
Featured    • Your LinkedIn Profile Featured Media Secti...  
Experience    • Your LinkedIn Profile Experience Section f...  
Experience example    • LinkedIn Profile Example Experience Sectio...  
Education section    • Your LinkedIn Profile Education Section fo...  
Licenses and certifications    • Your LinkedIn Profile Licenses and Certifi...  
Skills and endorsements    • Your LinkedIn Profile Skills and Endorseme...  
Recommendations    • Your LinkedIn Profile Recommendations Sect...  
Publications, Awards and Languages    • Your LinkedIn Profile Publications, Awards...  

This is The Social Academic, a podcast about online presence for faculty, researchers, and graduate students. I’m Jennifer van Alstyne (@HigherEdPR). I help academics like you feel confident when you show up online. You have agency in creating a stronger online presence for yourself. Let's build a strong digital footprint through your academic website, social media, and bio writing.
https://theacademicdesigner.com

The Social Academic blog https://TheSocialAcademic.com/blog/

This video was recorded in 2021 and is now on YouTube to be accessible to more academics around the world. I hope you find it helpful.

Thank you! Please subscribe for more videos for your online presence in academia.

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