The IKEA Effect: Why You Overvalue Your Own Ideas (Business Psychology)
Автор: BizNest
Загружено: 2026-01-29
Просмотров: 1
Описание:
Have you ever built something yourself and felt like it was worth way more than it actually is?
That’s the IKEA Effect — a powerful cognitive bias that makes us overvalue what we partially create.
In this video, you’ll learn:
✅ What the IKEA Effect is (and the science behind it)
✅ Real business examples (meal kits, software, customization)
✅ Why founders overvalue their own products
✅ How Lean Startup + MVP testing helps avoid costly mistakes
Timestamps
00:00 IKEA furniture story (hook)
00:20 What is the IKEA Effect?
00:40 The science behind it (experiment results)
01:10 Business examples (meal kits & customization)
01:45 Tech examples (Squarespace, Nike, user-built products)
02:15 The dark side for entrepreneurs (overvaluing ideas)
02:50 Lean Startup & MVP lesson
03:10 How to use it correctly (3-step checklist)
If you enjoy business psychology and entrepreneurship lessons, subscribe to BizNest for more breakdowns.
#BusinessPsychology #Entrepreneurship #BehavioralEconomics
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