Geofence Advertising Searching or Doing? Location Based Marketing

Описание: Why Geofencing Is Better Than Search Ads (For Local Businesses)

If you are running Google Search ads and still not getting enough leads, calls, or walk ins, you are not alone. Search marketing only reaches people when they type a keyword at the exact moment you are bidding on it. Geofencing marketing flips the advantage in your favor. With geofencing advertising, you target real people based on where they physically go, then serve mobile ads, programmatic display ads, video ads, and even CTV ads to those devices after they leave the location.

In this video, we break down why geofencing is often better than search for local businesses, multi location brands, and service companies that want predictable lead generation. You will learn how competitor geofencing, event geofencing, and neighborhood geofencing can help you steal market share, build top of mind awareness, and drive more calls, appointments, and store visits.

What you will learn:

Geofencing vs search ads and when each works best

Why search ads are limited by keyword volume and competition

How geofence marketing targets competitor locations and high intent places

How geofence advertising follows the customer after they leave

Retargeting, cross device targeting, and conversion zones explained

Real world examples for auto repair, medical clinics, restaurants, and real estate

Geofencing is especially powerful when you want to reach:

People visiting competitor locations

Shoppers inside retail stores

Attendees at events, stadiums, and conferences

Homeowners in specific neighborhoods

Local consumers near your business

If you want help building a geofencing campaign that drives real results, visit GetGeofencing.com and request a free strategy call.

Keywords and topics in this video:
geofencing marketing, geofence advertising, geofencing vs search, search ads vs geofencing, local advertising, local marketing, programmatic advertising, mobile advertising, location based marketing, competitor conquesting, competitor targeting, retargeting ads, display advertising, video advertising, CTV advertising, foot traffic attribution, conversion zones, lead generation, small business marketing, multi location marketing, automotive marketing, auto repair marketing, restaurant marketing, medical marketing, real estate marketing, brand awareness, customer acquisition