GivingTuesday success guide: Expert strategies from Local Motion & GivingTuesday

Описание: Explore the insights to a successful GivingTuesday! Join nonprofit leader Christina Erickson (Local Motion) and Kelsey Kramer (GivingTuesday) for an actionable fireside chat packed with proven strategies to maximize your impact on GivingTuesday and beyond.

What you'll learn:
💜 How to set SMART goals and plan high-impact campaigns
💜 Storytelling techniques that connect with donors (connection, challenge, change)
💜 Digital tools and personalization tactics to deepen relationships
💜 Turning one-day giving into year-round engagement
💜 When to start planning (and what to prioritize first!)

Ps. Did you know? 80% of people who donate on GivingTuesday give again before year-end! And in 2024, GivingTuesday saw more donor acquisition than December 31st.

It's a day of giving you won't want to miss out on! Watch to dive into more insights to spark generosity in your community.

🔗 Explore more GivingTuesday webinars: https://bit.ly/3LrBrfZ
🔗 Dive into more strategies with the 2025 GivingTuesday resource hub: https://bit.ly/4qUl1wL

Chapters:
0:00 - Meet the speakers
2:02 - The origin & evolution of GivingTuesday
5:42 - How local nonprofits participate in GivingTuesday
8:26 - Defining success: Dollars, engagement, & impact
11:43 - Planning effective campaigns: SMART goals & organizing teams
17:04 - When to begin planning?
19:23 - Storytelling that resonates with donors
22:36 - Connecting local stories to a global movement
26:11 - How to turn one-day campaigns to long-term relationships
28:51 - Leveraging digital tools on & beyond GivingTuesday
31:50 - Personalization & donor follow-up
33:23 - Sustaining momentum beyond GivingTuesday
37:28 - One lesson every org should know
39:53 - What does community power mean to you?