'Depressed cakes' highlight condition and spread a little happiness

Описание: (9 Aug 2013)
London, UK - 4 August 2013
1. Close of bruise coloured heart shaped cakes with the messages reading: (English) "Cheer up" and "Get over it"
2. Close of jar with depression pill shaped cakes and box of "Misfortunate cookies"
3. Wide of Melanie Denyer opening "Depressed Cake Shop" shop
4. Various of shop window showing cake in shape of "Marvin" the paranoid android
5. Mid of window showing Denyer repositioning crying girl cake
6. Various of crying girl cake
7. Close-up of grey cup cake being placed on table
8. Various of woman removing grey cupcakes topped with "depressed person" image on top from box
9. Various of chef Zoe Anderson arriving with cakes
10. Various of Anderson laying out her mini red velvet layer cakes topped with clouds or the sun
11. Various of Anderson's illustrated cakes on display
12. SOUNDBITE: (English) Zoe Anderson, chef:
"One in four people suffers from a mental health problem at some stage and one in four of my red velvet cakes are actually grey all the way through and that's alos reflected in the decoration on the top. Three quarters of them have the sun, or flowers on them and the other 25 percent have clouds, or sad faces on them."
13. Close-up of box containing black and grey pizza shaped cake being opened
14. SOUNDBITE: (English) Emma Thomas, founder of "Miss Cakehead" and founder of "The Depressed Cake Shop:"
"All the cakes are absolutely delicious, so even though they look miserable, they taste amazing, so you know you've got ones that have rainbow interiors, there's lemon there's a grey miserable looking thing that's a grey tart, but it's actually strawberry and custard. So they all taste delicious and I guess it's just getting over that prejudice of grey cake, but that's the same with people who suffer from mental health issues."
London, UK - 5 August 2013
15. Various of consultant psychiatrist Dr Michael Craig walking to clinic at Capio Nightingale Hospital
16. SOUNDBITE: (English), Dr Michael Craig, consultant psychiatrist Capio Nightingale Hospital and Senior Lecturer, Institute of Psychiatry:
"Engaging in psychological therapy can be difficult if one's very depressed it's difficult sometimes to focus in on things and concentrate in the way that one has to, to engage in things like cognitive behavioural therapy. Something like baking, cooking, art therapy offer a way of actually getting somebody involved in doing something. Getting them focusing themselves both on something that can be enjoyable, but also something that is goal orientated, that can lead to a greater sense of self esteem if it's achieved."
London, UK - 4 August 2013
17. Close-up of grey cupcakes
18. Close-up of grey star cake being cut to reveal chequered blackcurrant and vanilla sponge
19. Close-up of sponge cake
20. Tilt up of cake showing piece of puzzle that doesn't fit with words reading: (English) "I just don't fit in anywhere..."
21. Wide of table top covered in cakes
22. SOUNDBITE: (English) Melanie Denyer, owner of Suzzle Brick Lane and Depressed Cake Shop host:
"It's a distraction from whatever else you were doing, because if you were going to do it properly and have a result that's worth having, you have to concentrate, you have to focus on that and inevitably that draws your focus away from whatever was roiling away inside you and that's a really important part of it."
23. Zoom out of food mixer containing badges, shop logo in bowl
24. Close-up of cake, featuring bird trapped in cage image, being taken
25. Close-up of birdcage cakes
26. Close-up of people buying cakes
28. Various of "Black Dog" macaroons
34. Close of Denyer

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