The Packaging Industry Is Dying and Nobody Gives a Damn

Описание: Your house is on fire. And you’re rearranging the furniture. The packaging industry isn’t slowing down. It’s structurally collapsing.

Box shipments in North America just hit their lowest levels since 2014.

The S&P Containers & Packaging Index dropped 17% in 2025.

Graphic Packaging’s EBITDA fell from $1.88B to $1.40B and is projected to hit $1.05B in 2026.

Cascades is shutting three facilities.
Amcor is closing 20 sites.

This isn’t a temporary slowdown.
This is a structural shift.

And when I reach out to packaging manufacturers — owners, VPs of Sales, business development leaders — and show them the data, show them what changed, and show them a path forward…

I get two responses:

“Not interested.”

Or they book a meeting and don’t show up.

That’s the story of packaging in 2026.

In This Video, I Break Down:

• The real data behind the packaging industry decline
• What “not interested” actually means
• Why the no-show is worse than rejection
• The Blockbuster moment happening in packaging right now
• Why “something came up” is a strategic decision
• The window that’s closing while companies rearrange furniture

This isn’t about technology.
This isn’t about AI.
This isn’t about marketing.

This is about survival.

Your reps are quoting nonstop. Nothing is closing.
You spent $25K–$40K on Pack Expo and can’t point to a single order.
You hired another $150K sales rep doing the same thing the last one did.
Margins are compressing.

And when someone says, “Your house is on fire,” you say, “Not interested.”

At some point, “not interested” stops being a response and becomes an obituary.

Timestamps

0:00 – Your House Is on Fire
0:30 – The Data Nobody Wants to See
1:30 – “Not Interested” and the No-Show
3:00 – What “Something Came Up” Really Means
4:30 – The Blockbuster Moment
5:30 – Why the No-Show Is Worse
6:30 – The Wake-Up Call
7:30 – The Window Is Closing
8:30 – Show Up or Die

About David Marinac

David Marinac has spent 35 years in the packaging industry. He is the founder of ABC Packaging Direct and the Specialized Packaging Marketplace (SpecPkgMarketplace.com), where he helps packaging manufacturers extract trapped competitive intelligence and deploy it through systems that capture real buyer intent.

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Website: https://SpecPkgMarketplace.com

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