Why You’re Obsessed With Celebrities Who Say Nothing

Описание: In this video, we’re talking about ‘The Aura Effect’—the branding phenomenon that makes private celebrities feel larger than life, and how you can apply the same concept to your own brand or business.

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✨About Ana The Marketeer✨

Hi, I’m Ana the Marketeer! I’ve been in the marketing industry since 2018, working on both agency and client sides with some incredible brands like Cineplex, Revlon, Boston Pizza, and Yoga International. In 2023, I founded Phlare Marketing to help businesses create effective full-funnel, growth strategies. My mission is to decode marketing and branding strategies to help YOU use them in your own life—whether you’re building a personal brand, launching a business, or just curious about the marketing that shapes our world.

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Timestamps

0:00 Intro
1:24 What is The Aura Effect?
2:54 Why This Works: The Power of Controlled Scarcity
3:55 The Masters of The Aura Effect
6:44 When The Aura Effect Backfires
8:40 Applying The Aura Effect to Your Own Brand
10:55 Conclusion