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JAMIESON Vitamin Sprays: One Second Vitamins
Автор: Sabrina Zollo
Загружено: 2017-08-13
Просмотров: 745
Описание: I led the marketing team and advertising agency in the development of the One Second Vitamin ad campaign. The campaign launched in April 2016 in support of the Jamieson Vitamin Sprays launch. As a result, the product launch exceeded targets by 7 pts and drove up to 95% incremental growth to the vitamin category. The campaign won a Bronze CASSIES Award, a Bronze Canadian Marketing Award, and Silver for Best Online film at the 2017 Marketing Awards. Advertising Agency: Union Creative.
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