Paradigm shift in fashion | Hasmik Matevosyan | TEDxMaastricht

Описание: This talk was given at a local TEDx event, produced independently of the TED Conferences. Hasmik Matevosyan is a fashion researcher and designer specialized in sustainability and clothes psychology. Fashion will not only stop destroying lives and the environment, it will even switch to a contributing industry that empowers clothing producers and consumers while at the same time benefiting the environment.

In May 2014 she won the title of a Radical Innovator of the Future with her project “Paradigm Shift in Fashion”. Hasmik is convinced she can change the fashion industry of today to the better.

We all wear clothes, which means that we all are influenced by fashion and that we influence fashion on our turn. Hasmik will explain how each one of us can make a difference, simply by adjusting our laundry practices or rethinking our decisions regarding the new purchases that we make. She will also explain how fashion brands and retailers can change the world as it is now, simply by starting a dialogue with the consumers and designing clothes based on the needs and desires, while at the same time keeping the well-being of clothing producers in mind. Hasmik’s ambition is to revolutionize the fashion industry from inside out.

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