Saudi Tourism Authority | Immerse Your Soul in Arabia (Official Brand Film for China)

Описание: Saudi Tourism Authority has partnered with F5 Shanghai to launch a China-focused communication campaign, anchored by the brand film “沙特，奇遇阿拉伯” (“Saudi, Immerse Your Soul in Arabia”). The campaign supports Saudi Arabia’s Vision 2030 tourism plan, aiming to attract 5 million Chinese visitors annually by 2030.

The campaign casts a 7-year-old Chinese girl as the narrator and “witness,” creating clear differentiation from competing destinations that typically rely on adult traveler perspectives and influencer-led lifestyle storytelling.

In communication terms, “沙特，奇遇阿拉伯” functions as a memorable hook, a scalable platform for content extension, and a premium travel trigger aligned with Chinese consumers’ growing appetite for smaller crowds, deeper experiences, and emotional resonance.