Apple Podcasts Video - HLS, ads, and podcaster control

Описание: Apple turns on HLS video in Apple Podcasts and rewrites the business rules while keeping files with hosts. We unpack the listener experience, creator workflows, dynamic ads, costs, open standards, and what Spotify and YouTube might do next, with insights from Justin Jackson.

• HLS explained and why it matters for control
• What listeners get on iOS and when it ships
• MP4 feeds versus HLS delivery trade-offs
• Supported hosts at launch and why ad-tech drives it
• Delivery metrics vs true attribution for advertisers
• Apple’s per-ad tech fee and billing model
• Rising CDN request costs and host pricing changes
• Audio switching, manifests, and separate audio renders
• Alternate enclosure for wider app distribution
• Tags that should be next: person, location, live
• Industry reactions from publishers and ad leaders
• Live video, platforms, and monetisation experiments

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Chapters:
00:00 Apple Podcasts Video - HLS, ads, and podcaster control
01:14 What users will get
03:52 What creators will see
07:57 How to see it working
09:12 Baby, this is Keke Palmer
09:26 Mind if we talk?
14:01 What HLS means for measurement
24:11 Dynamic advertising and charging
35:07 What it is like to use
45:30 What others are saying
47:06 Interview: Justin Jackson, Transistor
1:26:04 What this means for hosting companies
1:32:50 What all podcast hosts should do
1:36:50 How many ads are in podcasts?
1:42:35 Apple has an event soon for hardware
1:44:59 Netflix's next move is live
1:50:30 Go listen to this podcast
1:54:44 Round the world
2:00:13 Awards and Events
2:01:56 The Tech Stuff
2:14:22 The inbox
2:17:49 Sam and James's week