Avoid the most costly and common mistakes hotels often make when it comes to reviews and reputation

Описание: Tomorrow starts now with HSMAI Europe

How to avoid the most costly and common mistakes hotels often make when it comes to reviews and reputation?

Meet Adele Gutman Milne – Host of the Hospitality Reputation Marketing Podcast: Get Great Reviews

In this interview you will meet Adele Gutman Milne. She has been honored as one of the Top 25 Most Extraordinary Minds in Sales & Marketing by the Hospitality Sales and Marketing Association International (HSMAI) for achieving unprecedented results in driving revenue through Guest Experience, Reputation Optimization, and Culture. During her tenure as Vice President of the Library Hotel Collection in New York, the brand astonished the hotel industry by repeatedly earning the #1 highest guest satisfaction rating of any luxury hotel brand in the world, receiving a 96.1% GRI (Global Review Index-by ReviewPro) on the Luxury Brand Report, a survey of 2.7 million annual online reviews. Every property in the collection rose to the top of their market for guest satisfaction on review sites like Tripadvisor, including the Aria Hotel Budapest who was named the #1 Hotel in the World on the 2017 Tripadvisor Travelers Choice Awards.

Morderated by Martin Andersen – Commercial Director, Amerikalinjen

Martin is an “out in front” leader with a proven history of adding value to any Hotel that he has worked for. As a seasoned professional with more than 14 years of hospitality experience, Martin is known for driving brand growth, maximizing operational excellence, and delivering financial performance. He most recently served as Commercial Director for Amerikalinjen located in Oslo Norway where he led branding, sales, marketing and P.R. for the property. Before that Martin led the sales efforts for two of America’s most legendary hotels as he acted as Director of Sales for The Beverly Hilton Hotel in Los Angeles California and Assistant Director of Sales for the Waldorf Astoria New York. Through his solid education and work experiences, he has always portrayed the highest level of initiative and good judgement while maintaining budgets and meeting and exceeding goals. In his current role he manages Sales, Marketing and PR for 7 Hotels in Norway, working for one of Scandinavians largest hotel brands – Nordic Hotels and Resorts.

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