The Business of Benevolence
Автор: McGraw Hill Higher Education
Загружено: 2026-02-19
Просмотров: 9
Описание:
Loyalty isn’t built through points alone—it’s built through respect and relationships.
In this episode of Marketing Insights, host Shanita Baraka Akintonde explores how global cultures—particularly in hospitality—approach business as a human experience rather than a transactional one. Drawing on personal travel experiences across Mexico and the Caribbean, Shanita explores how authentic hospitality and community-centered vibes create value —and how brands can move beyond programs and promotions to build loyalty that lasts.
#BrandLoyalty #GlobalMarketing #PurposeDrivenBrands #CustomerExperience #MarketingInsights #ShanitaSpeaks
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