Is 2024 a Terrible Year for Candle Sales? | If you had a disappointing Q1, you are not alone

Описание: Welcome to our latest video where we dive deep into the ups and downs of candle sales in 2024. In this candid conversation, we reveal the harsh realities we faced during Q1. Despite our largest ad spend to date and a plethora of organic content, our sales were disappointingly low.

But rather than getting discouraged, we took a hard look at our business to understand where we could focus and where we needed to pivot. From analyzing our marketing strategies to tweaking our product line, we implemented some crucial changes.

And guess what? These adjustments paid off! We ended up having our best April ever, turning what looked like a dismal year into one with much brighter prospects.

Whether you’re a fellow entrepreneur, a candle enthusiast, or someone interested in 2024 business trends, this video offers valuable insights into scaling a business and overcoming market challenges.

How is your 2024 going? Let us know in the comments!

Timestamps:
00:39 Q1 was terrible
1:57 Facebook ads were dead
2:40 Our spend vs sales was scary
3:10 organic social
3:53 The climate: an election year?
5:12 Don't get discouraged: dig deeper and pivot
5:56 Refocusing on our hero product
7:21 Cut back on expenses
9:25 Product extensions in the candle category
10:15 Non candle products didn't fix our seasonality issue
11:50 A strong start to Q2
12:20 Are you giving your customers what they really want?
13:23 April Fools Joke = successful product
15:00 Use the slow times to your advantage
16:00 Do we invest in scaling manufacturing
17:20 The power of business advisors

#candlebusiness #candlesales #sellingcandles #ecommercebusiness #scalingyourbusiness